Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Objective : 1) Measure the effectiveness among 18-45 year olds of event sponsorship and advertising in real-time and 2) Measure this audience’s interest in green issues raised by the global concerts and sponsors. The first example was using mobile to raise awareness and increase a call to action. Integrated Marketing.

Mobile 90

Mobile Hurricane Cancer Myanmar 90

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

This was the culmination of the summer long initiative to help raise money for four charities, Humane Society of the United States , World Wildlife Fund , Oxfam , and LIVESTRONG. Photo by David Parmet (In the green room waiting to go on the stage, in between Pete Cashmore and Geoff Livingston) See more of David's conference photos here.

Conference 91

Conference Reflection Social Kiva 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2009

Geoff Livingston invited me to keynote the conference along with Shel Israel , author of Twitterville. I had never met George face-to-face, but through Twitter he made a donation that helped me sponsor the Cambodia Bloggers Summit and raise some money for the Sharing Foundation. George Brett who took some great photos of conference.

Community 92

Community Blogher Boston Conference 92

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy. Here's an example of a campaign to raise money on TwitCause for honeybee research. . How does the ongoing affinity/relationship building online and offline impact amounts raised?

Turkey 95

Turkey Twitter Difference Fundraising 95