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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

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Strategies for Building a Future-Ready Association in 2025 and Beyond 

.orgSource

Set Clear Goals and Metrics : Define what success looks like in terms of member engagement, satisfaction, and retention. Track these metrics over time to adjust your strategy as needed. Empower Cross-Functional Collaboration : Create opportunities for different teams to work together on shared goals.

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[ASK AN EXPERT] Should Fundraiser Salaries Correlate With How Much Revenue They’ll Generate?

Bloomerang

Todays question comes from a nonprofit leader who wants metrics and advice on how to justify and calculate fundraiser salaries: Dear Charity Clairity, I am looking for some updated industry standards for fundraising metrics around staff positions. I am looking to justify salary ranges, as well as appropriate metrics.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. In influencer campaigns, measure reach and impressions.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members.

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12 Quick Hit Facts On Nonprofit Content Marketing

TechImpact

79% of nonprofit professionals cite boosting fundraising as their ultimate goal they’d like to accomplish through content marketing. Second being brand awareness, with engagement coming in third. 53% of respondents to this survey cited website traffic as the metric most important to them.

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Maximizing Impact and Visibility with Google Ad Grants for Nonprofit Growth

sgEngage

Those who have discovered and leveraged it are successfully unlocking new opportunities by maximizing their complimentary ad budget to drive donor engagement, increase event attendance, and raise awareness of their programs and initiatives. Good: “Help fight hunger in your community! ” Bad: “We need donations.

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