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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. Principles of emotional intelligence are being integrated into user experience to create empathetic and user-friendly digital products.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

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The complete year-end guide to maximizing matching gifts

EveryAction

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. Spread awareness of matching gift programs throughout the year. One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy.

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Quick Guide to bbcon 2024 Sessions for Frontline Fundraisers

sgEngage

And you stand at the leading edge of innovative technologies and tactics to raise more money and more awareness for your mission. It’s a true community experience, allowing you to network with the best and most innovative minds in the industry. All these tools are integrated into Raiser’s Edge NXT. Starting Sept. Learn more.

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Our goal was to help association professionals navigate a new technological era or Industry 4.0. To succeed, you’ll need these skills: self-awareness to understand what you don’t know, curiosity to study the business landscape, and humility to learn from unexpected teachers. Make them think you’re reading their minds.

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You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving

Allegiance Group

This makes sense because people are generally in a giving state of mind at year-end, and you often see a higher return on your ad spend. Keep in mind that your ads don’t have to ask for money. You can use them to reach other organizational goals, such as building brand awareness or growing your list of prospects.

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