How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media
Nonprofit Tech for Good
JULY 1, 2020
In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. Some supporters asked for donations in honor of their birthday or wedding gifts while others let strangers tell them how to shave their beard. This gives supporters an idea of what is important to the group.
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