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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

As development professionals, volunteers, and board members, we spend a lot of time searching for new prospects … trying to find new individuals, companies and foundations who might respond to our message, who we can cultivate, and who, over time, might make a significant gift to help us continue our work. What Is “Public Relations”?

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Don’t be afraid to tap into donor-advised funds (DAFs) 

Candid

October 10, 2024 will be the first-ever DAF Day , a giving day dedicated to donor-advised funds (DAFs). What is a donor-advised fund (DAF)? DAF Day was launched to raise awareness, address misperceptions, and expand usage of DAFs. A survey found that 83% of the public don’t know what a DAF is. Why do we need a DAF Day?

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How to Partner with Businesses for Your Awareness Campaign

sgEngage

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. The key is to think through how your corporate partner can amplify your awareness campaign while your nonprofit helps them achieve their goals, too.

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25 Major Donor Gift Ideas to Cultivate Lasting Relationships

Qgiv

One of the best ways to recognize their generosity is with unique gifts for donors. Donor recognition, often through thoughtful and personalized gifts, can also be an important part of stewarding those relationships. What is considered a major gift donation? Nonprofits come in all shapes and sizes, and so do major donors.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. A gift can work to your advantage, but it can also work against you. You make the donation, you get a small token gift.

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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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