Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.
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