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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. We recommend you start with these 7 Key Database Metrics. Adding wealth data to your prospect file will result in a more successful campaign.

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Google Analytics 4 – A Continuing Story

Media Cause

In our work helping clients we have come across some things we really like and some things we’re keeping clients aware of. So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. File downloads.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

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Improving Nonprofit Websites for Google Ads Results

DNL OmniMedia

While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” Google has a metric called Quality Score. There are simple steps that organizations can take to obtain even better results.

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30 Most Effective Nonprofit Software Solutions for 2024

Qgiv

Administration software minimizes the time your team needs to spend on tasks so they can spend more time bringing awareness to your cause. Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. Analyze data for informed decisions. per user per month.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” For example, different states have different processes for filing articles of incorporation and the fees required. In the U.S.,