The Math Is Starting to Add Up: The Promise of Mobile
NTEN
AUGUST 31, 2010
Anecdotal evidence was not only accepted but encouraged by donors -- it was the only way we could make them look good! . Finally, there is a growing of m-hype which we should be aware and cautious of. We knew that what we were doing was so hard, no one could produce consistently better results (that would make us look bad).
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