sgEngage

JUNE 30, 2023

How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters?

Digital 75

Digital Marketing Donor Channel 75

Nonprofits Source

JUNE 26, 2024

Supporters’ peers are often aware of your organization but haven’t yet committed to joining forces. Even if you don’t have MacKenzie Scott lurking in your donor pool, your donors should be made aware of your efforts to procure major gifts. It’s trustworthy, it’s not aggressive, and it allows recipients to respond in their own time.

Gift 52

Gift Marketing Program Strategy 52

NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. We decided to donate and became evangelical on our social networks to spread awareness. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. By Nasser Asif, Director of Marketing and Media, See3 Communications. Don't do that.

Storytelling 73

Storytelling Yahoo Story Google 73

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

Campaign 167

Campaign Google Giving Nonprofit 167

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn.

Linkedin 52

Linkedin Social Media Practice Media 52

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Allegiance Group

APRIL 15, 2024

Some of your supporters may not engage with digital platforms like social media or email regularly. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d created the standard brand owned pin boards on a few topics but were cautious about investing too much time in the site while it’s still early days for the platform. It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills.

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

CauseVox

JUNE 5, 2023

While incorporating insights provided in our webinar with Maria Bryan, we’ll demystify the content planning process, discuss trauma-informed storytelling, unpack resources , and help you create content that converts. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

Social Media 64

Social Media Storytelling Media Effective 64

Nonprofits Source

JUNE 22, 2017

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. This can prove to be difficult because it forces us to be aware of our surroundings and the surroundings of others’ We can then uncover why visitors take a particular action on your page.

Digital 111

Digital Marketing Guide Chapter 111

Tech Soup

MAY 19, 2011

For example, is it a call to action, a fundraising appeal, or just generating awareness. TechSoup's Digital Storytelling Campaign page, Nonprofit Social Media 101 wiki , and YouTube page offer numerous how-to resources and examples of effective nonprofit videos. Digital Storytelling Methods: Time and Resources Needed?

Social Media 60

Social Media Video Media Movie 60

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. The fastest growing demographic is those 35 years old and older. Raising awareness and providing local communities a venue for sharing their story.

Tools 100

Tools Tech Map Case Study 100

Neon CRM

JUNE 27, 2023

Social media platforms offer a large audience and a way to connect with current and potential supporters online. This especially comes in handy when you’re running fundraising campaigns, trying to increase brand awareness, or participating in big, global giving days like GivingTuesday. What demographics do they belong to?

Social Media 87

Social Media Strategy Create Media 87

Allegiance Group

AUGUST 19, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. Tell Stories that Make You Stand Out from the Crowd In episode 3 of “Year-End in July,” we discuss the power of storytelling in fundraising. Create a culture of storytelling by inviting everyone to identify potential stories.

Guide 52

Guide Fundraising Podcast Storytelling 52

Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

Social 280

Social Fundraising Social Media Channel 280

Qgiv

MAY 23, 2022

Almost three-quarters of all American internet users are on at least one social media platform and spend an average of two hours every day scrolling through social media feeds, liking, sharing, and commenting on posts. Social media is a great platform to use to galvanize support through calls-to-action. Decide what platforms to use.

Social Media 52

Social Media Practice Media Strategy 52

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 You can read the full case study here.

Social Media 34

Social Media Tools Online Advocacy 34