Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Emotional Connection: The campaign raised awareness about ALS, a debilitating disease, fostering empathy and a desire to help.

Campaign 236

Campaign Giving Nonprofit Google 236

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Below, you’ll get a primer to set you up for better fundraising in the future. If you spread yourself too thin, you might fail to make waves.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” But when I think about what distinguishes an association from a for-profit organization, it’s still the idea of belonging to a group of like-minded people. It’s not just in the United States, it’s throughout the globe. I don’t underestimate the value of staff.

Associations 221

Associations Skills Culture Leadership 221

Association Analytics

AUGUST 7, 2024

This is often where associations struggle, especially with broad objectives like “enhancing organizational awareness.” There are a few best practices to keep in mind to make sure your association staff will actually find the dashboards usable and helpful. Pillar: Diversity, Equity, and Inclusion (DEI) What to track?

Associations 169

Associations Track Report Metrics 169

Allegiance Group

NOVEMBER 1, 2024

And while Facebook posts and monthly e-newsletters are great for keeping your organization top of mind, they alone won’t help you reach the new, younger donors you need for long-term support. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization.

Digital 52

Digital Media Build Social Media 52

Allegiance Group

FEBRUARY 4, 2025

It’s a total shift in behavior that nonprofits should harness to boost their fundraising efforts, grow their donor bases, and raise brand and issue awareness. Advocacy and Awareness: Beyond donating, Gen Z prioritizes spreading awareness, often sharing campaigns with their networks to amplify reach.

Fundraising 52

Fundraising Social Media Influence Donation 52

Candid

DECEMBER 8, 2022

When organizations fill out Candid’s demographic form, we specifically ask for information about how people publicly identify. Several experts mentioned that the identity of those who started an organization is an important factor, as organizations with BIPOC founders may be more likely to be created with BIPOC communities in mind.

Leadership 141

Leadership Demographics Examples Language 141

Bloomerang

MAY 8, 2024

What comes to mind when you hear “ lapsed donors ”? A public demographic information database sources this data. Making donors aware that you value legacy gifts is the first step to getting them. Do you feel embarrassed because it’s been a while since you last communicated with them? Don’t do it! Most nonprofits don’t.

Donor 118

Donor Strategy Charity Gift 118

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. Think of a brand , any brand. Use benchmarks to set your budget.

Digital 134

Digital Program Tips Nonprofit 134

CauseVox

DECEMBER 5, 2024

This not only keeps your campaign top of mind but also fosters a sense of community. If you’re not sure how to segment your audience, consider using the following categories: New/recurring donors High/low donors Demographic or geographical location 5. Any shorter and your community may not be aware that it’s happening.

Campaign 100

Campaign Giving Strategy Donor 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

The main objective was awareness in the first instance, but with the clear intent of moving people to becoming a donor. Results on awareness so far are favourable when you consider there was no cost involved and little resource investment too. Plan your content and any calls to action with this in mind. -

Sierra Leone 129

Sierra Leone Case Study Benchmark Studies 129

DataRobot

JULY 5, 2022

Keep in mind, however, that this workflow can be used for a broad range of geospatial use cases. Five hypothesized key factors that contribute to housing prices were used to enrich the listing data using spatial joins: select demographic variables from the U.S. Utah Spatial Modeling Process. White Paper. Real Estate. Download Now.

Analysis 103

Analysis Generation Utah Model 103

TechCrunch

JUNE 28, 2022

So no one designs solutions with people 55+ in mind. There’s no easy place to find that consolidated information since there’s no one solution that’s been built for this demographic based on what they actually want,” said Park. Many don’t known what events might be taking place near them or how to meet new friends.

Fun 93

Fun New York City Help New York 93

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. This means that even if you reach everyone in your target demographic, you probably won’t spend the full $10k. This is ok!

Grant 336

Grant Google Guide Websites 336

sgEngage

SEPTEMBER 11, 2023

Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament.

Charity 103

Charity Create Sponsor Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2009

and maintaining peripheral social awareness. They want to share their state of mind and status so that others who care about them feel connected. Walk into any typical social encounter between people you don't know and it's bound to look a wee bit alien, especially if those people are demographically different than you.

Social Media 91

Social Media Media Social Help 91

AccelEvents

OCTOBER 8, 2020

The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. But does the same hold true for virtual events? .

Sponsor 98

Sponsor Virtual Audience Demographics 98

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. Wealth indicators.

Giving 122

Giving Retention Fundraising Campaign 122

Tableau

NOVEMBER 29, 2021

Anyone who communicates with data needs to be mindful of the impact of the stories they tell. To influence change and advance the understanding of what it means to use data with empathy and fairness, the Urban Institute, in partnership with Tableau Foundation , created the “ Do No Harm Guide: Applying Equity Awareness in Data Visualization.

Data 105

Data Chart Language Group 105

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations.

Facebook 86

Facebook Guide Nonprofit Social Media 86

Media Cause

JUNE 27, 2023

For example, if you’re launching a campaign focused on reaching high schoolers and their teachers , consider the audience demographics and where each audience spends the most screen time. Not only will this help build your credibility among your audience, it can also increase the reach and consistency of your brand awareness efforts.

Social Media 97

Social Media Media Social Guide 97

Tableau

NOVEMBER 29, 2021

Anyone who communicates with data needs to be mindful of the impact of the stories they tell. To influence change and advance the understanding of what it means to use data with empathy and fairness, the Urban Institute, in partnership with Tableau Foundation , created the “ Do No Harm Guide: Applying Equity Awareness in Data Visualization.

Data 98

Data Chart Language Group 98

NonProfit Hub

JANUARY 11, 2019

It’s also crucial that you know the demographics of your constituents before reaching out to potential sponsors. If most of your operations happen offline, just make sure the staff member in charge of sponsorships is aware of your constituents’ information. Keep these tips in mind as your begin your sponsorship journey!

Program 72

Program Nonprofit Sponsor Content 72

Allegiance Group

JANUARY 8, 2025

They knew the time was right like many healthcare organizations, the early days of the COVID-19 pandemic brought in a new group of healthcare-aware donors that they didnt want to lose. With a clear picture of their donors in mind, the team first mapped their current state, identifying gaps and opportunities. We Can Help!

Map 52

Map Donor Experiment Team 52

AccelEvents

JULY 23, 2021

Implemented as part of a broader marketing strategy, events can: Grow brand awareness. The value provided will be based on the event’s goal, your attendee demographics, and the types of sessions you host. Be sure to come into your event with growth acceleration in mind. Increase the number of references and partners .

Strategy 119

Strategy Marketing Guide Sponsor 119

AccelEvents

MARCH 25, 2021

Brand Awareness and Outreach. Brand awareness is a common marketing tactic where brands popularize their name and make it synonymous with the items, services, or ideas they are selling. For brand awareness to work, you need to put your brand and its assets front and center for your target audience to easily come across.

Build 94

Build Virtual Hosting Social Media 94

Candid

APRIL 13, 2021

Keep in mind: Many folks give an initial, smaller “test the waters gift,” so a follow-up plan is key for retention. Share your commitment to diversity, equity, and inclusion by sharing demographic information about leadership , and highlight your impact in the community. That’s why they are investing in you. Transparency matters.

Giving 98

Giving Tips Time Profile 98

Bloomerang

DECEMBER 13, 2024

4 tips Keep in mind that while donors get an immediate tax deduction for putting money in their DAFs, there are no requirements for how quickly its distributed to charity. The demographics of folks who create their own DAF may surprise you. But how do you do this? This makes it essentially a charitable wallet for DAF donors.

Donor 105

Donor Tips Fund Nonprofit 105

Bloomerang

APRIL 22, 2021

More subtle examples come to mind: membership appeals via TikTok to populations that typically don’t favor technology; and, conversely, traditional print materials to potential donors that demographically prefer to give and engage via smartphone or online. Author information Drew Coursin, J.D.,

Donor 88

Donor Stats Conservancy Mail 88

Amy Sample Ward

JANUARY 15, 2010

ChristinasWorld : building a network of awareness is different from campaigning: 1) campaigning is about mobilizing action toward specific objectives . Good campaigns move away from awareness 2 spur action. Good campaigns move away from awareness 2 spur action. network building (awareness, trust) and campaigning (action).

Campaign 108

Campaign Social Media Org Measure 108

sgEngage

APRIL 6, 2022

But keep in mind that there’s no point in sending emails just to send emails. To communicate well, it’s important to understand the typical person in your target audience (their interests, demographic information, etc.). For awareness events: . So, as with awareness events, plan to launch about three months before the event.

Communication 99

Communication email Fundraising Tips 99

The Next Web

SEPTEMBER 29, 2013

In their mind, their fundraising success is a major milestone – things are different now. Keep in mind, though, that investors probably are not aware of exactly the challenges the startup has faced and is facing. What about your demographic and audience? Why do teams do this? Truth is, they’re not. What do they expect?

Money 136

Money Raise Metrics Channel 136

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Anyone can view this mission statement and get a grasp on what Girl Talk stands for and the type of work they do for their target demographic. If you answer yes to any of the following questions, you’re likely due for a rewrite. Do you offer any new programs?

Examples 95

Examples Nonprofit Donor Language 95

Bloomerang

APRIL 6, 2021

Leveraging the power of direct mail in a multi-channel strategy can lead to increased awareness of and engagement in your cause. Older donors are a highly sought-after and valuable demographic to pursue for fundraising. Demographic information. Why should I use a multi-channel approach? Ready to learn more? Let’s jump in. .

Mail 78

Mail Channel Strategy Fundraising 78

Forum One

OCTOBER 20, 2021

They can negatively affect how we see ourselves and our perceived worth if we don’t fit into the narrow “ideal” demographic that has been created for us. A bit of extra effort and awareness can go a long way. Always make a “Demographic Checklist”. Every one of us has biases, most of which have been fed to us through our culture.

Photo 88

Photo Photography Culture Search 88

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2013

Your organization can also set targets for donor engagement and brand awareness. When goal setting, keep in mind your target donor segment. If it’s your organization’s first time participating, the Playbook has the results of past campaigns to give you a sense of the financial goal you might aim for.

Campaign 109

Campaign Template Foundation Donor 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. You’re increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels.

Social Media 107

Social Media Map Strategy Media 107