Remove Awareness Remove Demographics Remove Influence
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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Work With Influencers. Influencers are prominent online figures with sizable, dedicated followings. Influencers can lend some legitimacy to your nonprofit or help you connect with a community you haven’t been able to reach. Posting both photos and videos will ensure you reach the most people possible with your content.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

While it is still important to market directly through Twitter, it might also be a good idea to run contests, or campaigns more focused around awareness than fundraising. Recently, LinkedIn expanded its long-form posts policy to include non-influencers, making it easier for lesser-known content producers (like your progressive nonprofit!)

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Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

TechCrunch

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

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ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Emotional Connection: The campaign raised awareness about ALS, a debilitating disease, fostering empathy and a desire to help.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

It is an effective recruitment tool that also promotes public awareness. Focus on the areas related to member recruitment, engagement, education, and public awareness. Consider the topics and platforms that are appropriate for the various demographics. This topic appeals to both insider and outsider audiences.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors! Local celebrities can increase awareness of an organization tremendously. Micro-Influencers: What They Are & Why Nonprofits Need Them outlines additional strategies to connect with local celebs!

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Gen Z: Surprising Ways They are Transforming Fundraising 

Allegiance Group

It’s a total shift in behavior that nonprofits should harness to boost their fundraising efforts, grow their donor bases, and raise brand and issue awareness. Advocacy and Awareness: Beyond donating, Gen Z prioritizes spreading awareness, often sharing campaigns with their networks to amplify reach.