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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate?

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Customer Story: Well Aware Raises Over 300K in Shower Strike Campaign

CauseVox

Well Aware , a nonprofit led by a group of innovative women, is doing just that and making significant strides in combating water scarcity in East Africa. Well Aware’s success teaches us valuable lessons in creative and effective fundraising. Ever considered taking a break from showers to make a difference?

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GA Apocalypse: The Deletion of Universal Google Analytics data

Whole Whale

Legacy data in Universal Google Analytics Accounts will be available until July 1, 2024 – based on recent announcements ( UA historical data supported until 2024 ). If you understood the title of this article we figured we might as well just cut to the chase… What does this deletion of Google Universal Analytics mean?

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

This is the magic of donor data. Let’s find out how to turn donor data into a powerful tool for your nonprofit’s success! By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Plus, it’s cost-effective and easy to track engagement! The result?

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How to craft a data-driven social media strategy for your nonprofit 

Candid

The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Plan ahead, so you’ll know what data to track.

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