The NonProfit Times

AUGUST 23, 2024

While no nonprofits have been directly sued, data firms that have nonprofit clients along with for-profit clients are among those being pursued, including Acxiom, Adstra, Blackbaud, DatabaseUSA, Melissa Data and Specialists Marketing Services. There are more than 130 suits filed against marketers and data firms.

Law 52

Law New Jersey Data United States 52

Nonprofit Tech for Good

MAY 5, 2022

Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit.

ROI 323

ROI Demonstration Metrics Ratio 323

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

Storytelling 221

Storytelling Action Roles Hunger 221

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. I’d like to start by hearing why the Packard Foundation felt it needed to make a change in how it gathers data. Also, why do this now?

Data 105

Data Conversation Demographics Profile 105

The NonProfit Times

SEPTEMBER 20, 2024

The rate of spontaneous giving among Millennial, Gen Z and Black donors is 25% more than average with Gen Z most likely to spontaneously give (59% of their giving is spontaneous), according to fresh data from the Blackbaud Institute a new report First Impressions: Spontaneous Giving Insights. The path begins with awareness.

Knowledge 52

Knowledge Report Giving Blackbaud 52

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. We’ll cover: What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

Candid

SEPTEMBER 23, 2024

The trends: What does the data say about donor-advised fund giving? The articles below explore data on the growth in DAF giving. The articles below explore data on the growth in DAF giving. Based on 2019-23 data, this report found that nonprofit revenue from DAF gifts grew significantly faster than non-DAF revenue.

Fund 59

Fund Donor Giving Sponsor 59

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

MARCH 15, 2024

There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data. The goal is then to turn those data insights into actionable tasks. Your team can decide which data points and KPIs matter most to your strategy and your mission.

Measure 100

Measure Help Analysis Metrics 100

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. 2) Conversion Rates. By increasing your conversion rate to 1.5% 3) Engagement.

Metrics 297

Metrics Digital Marketing Retention 297

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Nimble AMS

JULY 18, 2023

Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. Contextual personalization. Hyper-personalization. Omni-channel personalization. Privacy-conscious personalization. Social media integration.

Personal 126

Personal Associations Trend Experiment 126

VQ Strategies

APRIL 26, 2024

You can read the full report for national and state-by-state data. So, as you are methodically updating your volunteer data sheets and volunteer recognition speeches, I encourage you to think broadly and deeply about this practice. this communicates only quantity – not quality. Is it merely volume?

Volunteer 98

Volunteer Time National Celebrate 98

sgEngage

AUGUST 28, 2024

And you stand at the leading edge of innovative technologies and tactics to raise more money and more awareness for your mission. You’re the organization’s first point of contact for prospects and donors. If it’s new and it cuts through the noise to help you do more for your cause, you’re there. Learn more. Learn more.

Guide 82

Guide Seattle Fundraising Blackbaud 82

3rd Sector Labs

MAY 29, 2014

What about access to great data that helps us to understand the outcomes being produced by our programs and to know our donors and their interests better? Isn’t all this technology and data helping? All this technology is helping us to capture more data than ever. Response rates falling? Note Q2 in the poll.

Data 148

Data Technology Fundraising Database 148

Nimble AMS

OCTOBER 17, 2022

Text messages have an average open rate of 98% , compared to the email open rate of 22%. Inspire trust by sharing the story of your campaign as you drive awareness at your event. Text-to-give increases association brand awareness. Additionally, text messaging is a highly effective means of communicating with your members.

Associations 134

Associations Technology Giving Adopt 134

Candid

AUGUST 22, 2024

Over five years of data, the demographics of a lean foundation’s board have been the most reliable indicator of how foundations see racial equity relating to their mission. For instance, these foundations are more likely to disaggregate data by race and ethnicity and to purchase goods and services from minority-owned businesses.

Foundation 86

Foundation Adopt Policy Practice 86

Nonprofit Tech for Good

APRIL 15, 2020

Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. Surprisingly, there is little concrete data on which set of donation amounts results in the highest increase in online giving. 6) Add charity rating badges and program vs. operating expense graphics.

Practice 363

Practice Donation Paypal Badge 363

sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Mission-driven.

Audio 84

Audio Podcast Content Phase 84

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

NOVEMBER 8, 2018

80% do not want organizations to share their contact information with other organizations and 92% want organizations to make a concerted effort to protect their contact and financial information from data breaches. As a result, at 50% African donors have the highest rate of donating to personal crowdfunding campaigns in the world.

South America 239

South America Global North America Trend 239

sgEngage

FEBRUARY 8, 2024

You want to collect the data you need to make informed decisions, support your grantees’ success, and demonstrate your impact. Gather Data on Your Current Application Before you present your suggestions to your leadership, have the data on your current application ready.

Application 100

Application Leadership Grant Philanthropy 100

M+R

SEPTEMBER 10, 2024

Sometimes when we have a particularly robust cohort of participants in one category, we’re able to pull out their data to do an even more specific version of the study. Now — let’s get into one of my favorite topics — Food Bank fundraising data! If you’re eager for the full food bank sector data you can download it here !

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. This is crucial data for fundraisers who include email marketing in their fundraising approach.

Statistics 97

Statistics Fundraising Metrics Mail 97

Achieve

JUNE 28, 2024

while predictive AI uses machine learning to recognize patterns in data and make projections accordingly. Prospect Research Data Modeling If your nonprofit has solicited major gifts or established a planned giving program , you’ve likely conducted prospect research. If this is where you are, you’ve come to the right place!

Tech 52

Tech Fundraising Model Generation 52

Neon CRM

NOVEMBER 17, 2023

Impressions are nice for measuring awareness but they’re too broad to measure engagement. Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates. Instead, focus on growth in follower count, clicks, and shares.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. 8) Embrace Cause Awareness and Giving Days.

Practice 342

Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! You’ll even get the donor data so you’ll know who to thank for their soft credited gift. Even if you’re already receiving 0.5%

Donor 334

Donor Ideas Social Social Media 334

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Gift Retention 52

Qgiv

MARCH 14, 2023

If those systems don’t communicate, or place data into the same data warehouse, your organization can’t track donor/constituent engagement and behavior. If your online giving platform or wealth screening tool doesn’t bring data into your CRM, and I don’t mean imports, it’s time to change that.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Connection Cafe

MARCH 2, 2018

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Below are 10 simple steps you can take to raise donor awareness. Founded in 1997, HEPdata’s primary purpose has always been to help fundraisers engage donors through better data.

Awareness 31

Awareness Gift Raise FAQ 31

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. It’s important to record data to evaluate donor engagement and create new strategies for stewardship. Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Your nonprofit’s mission might be associated with a specific affinity or awareness month. Their retention rate. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. Manage Your Accelevents Data in HubSpot. Automatically send your in-person, virtual, or hybrid event attendee data to the HubSpot CRM.

Management 96

Management Virtual Registration Integration 96

sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. Vary your frequency.

Rate 100

Rate Data Demographics Mail 100

Nimble AMS

JULY 11, 2022

Use your data. With data from your career center, leverage your AMS prediction analytics to personalize the member experience. Send them personalized reminder emails about the benefits they could access, at reduced rates, if they joined your organization. Cross post to increase awareness and engagement.

Integration 103

Integration Experiment Software Associations 103

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

Twitter 336

Twitter Practice Social Media Nonprofit 336