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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. Here’s a breakdown of the key updates you need to be aware of: 1. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

This is the magic of donor data. Let’s find out how to turn donor data into a powerful tool for your nonprofit’s success! Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. The result?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Plan ahead, so you’ll know what data to track.

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Quick Guide to bbcon 2024 Sessions for Frontline Fundraisers

sgEngage

And you stand at the leading edge of innovative technologies and tactics to raise more money and more awareness for your mission. It’s a true community experience, allowing you to network with the best and most innovative minds in the industry. You’re the organization’s first point of contact for prospects and donors. Starting Sept.

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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases.

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Benchmarks 2024 — the Food Bank Edition

M+R

Sometimes when we have a particularly robust cohort of participants in one category, we’re able to pull out their data to do an even more specific version of the study. Now — let’s get into one of my favorite topics — Food Bank fundraising data! If you’re eager for the full food bank sector data you can download it here !