Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

sgEngage

NOVEMBER 10, 2023

Recurring donors lend credibility to the organization and help influence prospective donors’ decision to donate for the first time and even become recurring donors themselves. This data is important for donors to access for tax purposes. Show donors why their contribution matters to your mission.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

MARCH 18, 2024

This includes considering factors such as race, gender, socioeconomic status, and other intersecting identities that can influence access to resources and opportunities. Challenges and Opportunities Despite growing awareness of the importance of equity, there are still significant challenges facing the philanthropic sector.

Philanthropy 94

Philanthropy Action Structure Law 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Is this a meaningless set of data or useful? This would be useful to help identify influencers.

Metrics 98

Metrics Benchmark Facebook Experiment 98

Qgiv

APRIL 22, 2024

While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. PR allows you to strategically increase awareness of your mission for both your supporters and potential partners.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. Social media helps you build more connections within your community, allowing you to raise more awareness and money for your cause.

Social Media 52

Social Media Media Guide Social 52

sgEngage

NOVEMBER 19, 2023

While annual giving allows donors to contribute to something important to them in the present, planned gifts in the form of cash, property, or assets like stocks and bonds can influence an organization for years or decades to come. Community Support: Begin by pitching the planned giving program to all nonprofit board members and major donors.

Giving 52

Giving Blackbaud Gift Policy 52

sgEngage

MARCH 4, 2022

In the 2021 Giving Experience S tudy , OneCause made several discoveries that will help your nonprofit make data-driven decisions to help strengthen your year-end campaigns. . Personal connections are most likely to influence donations. . Personal connections are most likely to influence donations. .

Studies 91

Studies Experiment Giving Generation 91

Qgiv

SEPTEMBER 4, 2024

This cycle encompasses all interactions from the initial awareness and cultivation stages to solicitation and ongoing stewardship, ensuring a holistic approach to donor engagement. Use your donor data Data-driven decision-making is essential for optimizing the donor cycle and improving your fundraising outcomes.

Donor 52

Donor Guide Retention Life 52

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Also, review your fundraising metrics and data from previous campaigns. That’s why developing a strategic fundraising plan is necessary.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

.orgSource

FEBRUARY 6, 2023

If no one on your team combines the skills of a hand-holder, diplomate, ambassador, influencer, and adept translator of member-speak, it may be time to consider hiring a chief experience officer. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Isn’t that a CMO’s job?

Game 44

Game Experiment Marketing Gartner 44

DipJar

JUNE 20, 2023

You don’t have a clear system for tracking metrics such as donor retention rates. You may identify opportunities to continue influencing the government through grassroots organizing and advocacy work. Take time to analyze the influences that affect your nonprofit’s current state. Where does your nonprofit struggle?

Analysis 52

Analysis Guide Nonprofit Retention 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Money Campaign Online 59

Achieve

MARCH 1, 2024

Here are the top three:  Increase awareness of your cause. With the number of podcast listeners ever-increasing, you can strategically use this media form to bring awareness to your cause. Regularly check in on metrics like unique listeners and audience growth so you can adapt your strategies as needed.

Podcast 52

Podcast Create Guide Audio 52

AccelEvents

AUGUST 16, 2021

At the outset, you might be thinking that hybrid events can only return on profit when ticket sales hit a certain level or, in the long-term, brand awareness increases. From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. .

ROI 98

ROI Badge Synchronous Sponsor 98

Gyrus

MARCH 17, 2024

Research suggests that anti-bias and diversity training can effectively reduce bias and increase awareness and understanding of diversity issues. This training endeavors to foster an inclusive culture that values and respects everyone.

Train 52

Train Training Classroom Skills 52

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 328

Fundraising Mail Law Donation 328

Connection Cafe

JUNE 25, 2010

And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Forum One

MARCH 6, 2009

Two weeks ago Forum One's Seattle office convened a group of Global Health web communicators and talked in depth about using social media to build connections and awareness. Last week at the Institute for Health Metrics and Evaluation a group of 23 folks who manage Global Health data met to talk about common issues and best practices.

Seattle 50

Seattle Global Data Metrics 50

Bloomerang

AUGUST 22, 2023

Bloomerang is designed to give nonprofit professionals more time back in the day by making data insights easy to interpret and act on. Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. View reports such as campaign health metrics, recurring gift volume, and total donations.

Websites 76

Websites Paypal Fundraising Nonprofit 76

AccelEvents

JUNE 24, 2021

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients. Data-Driven Lead Tracking.

Guide 93

Guide Virtual Registration Platform 93

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. How do you share your data?

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

Data collected from Similarweb.com. By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Once you select the Channels tab it will bring up a chart showing your organic traffic: Selecting the Landing Page dimension will filter data to show individual page performance.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Influence —> take action. We will continue to have these brainstorming sessions every few months to focus on best practices for our organization to measure data and to have frank discussions about how social media can help our organization’s mission. Increase awareness. Convert —> loyalty.

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

In this era of overwhelming inundation of data and messages, an organization’s relationships help it achieve results. Understanding audience motivation and peer influences. I will be presenting a free webinar on January 8 at 2 PM EST. Register here. The description: Using Social Media to Engage and Inspire Your Alumni Network.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

How to understand the listening data - what is the strategic process for the way the information comes into the organization and how the information is actionable? People are aware of how important it is to listen - more and more champions.      How to make value of the data?

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. Engage influencers and free agents. Cultivate and cheer on champions for your cause. Engage before, during, and after.

Community 111

Community Giving Fundraising Contest 111

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Data from a recent Facebook contest we ran not show that we not only significantly increased our followers in a short amount of time, but we saw individuals then head over to our website to be engaged further. We tweak and readjust along the way.

Social Media 189

Social Media Foundation Examples Media 189

Bloomerang

JULY 6, 2023

These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics. The organization’s 2023-2026 strategic plan is oriented around four guiding principles: equity, trauma-informed approaches, commitment to data and evidence, and recovery. Retain 70% of donors from last year.

Examples 120

Examples Guide Model Los Angeles 120

Connection Cafe

JUNE 5, 2017

We know from past research that awareness of being a subject can bias the results of our research. In many cases, obtrusive research designs influence the behavior we seek to understand. We also developed ways to study subject unobtrusively, so that our research design would not influence the outcomes. Why does this matter?

Content 41

Content Social Media Analysis Reddit 41

Bloomerang

JANUARY 22, 2024

Develop a conflict of interest policy A conflict of interest is any circumstance where an individual’s personal relationships or financial situation could influence their ability to make unbiased decisions on behalf of your nonprofit. Start fundraising Your new nonprofit might start with minimal funding, and that’s normal!

Nonprofit 82

Nonprofit Files Policy Software 82

Kindful

MARCH 16, 2021

It also keeps you organized by reducing data redundancy, tracking donor activity, and providing automatic reports. Kindful CRM Integration: Yes, you can integrate your Join It membership data with Kindful. Hidden fees or limitations: It’s genuinely free, but you limit yourself to simple data collection.

Software 52

Software Free Paypal Google 52

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Individual tasks.

Org 81

Org Raise Tools Help 81

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Online Guide Fundraising 97

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. When the data starts flowing and moving in the right direction, you can give yourself a pat on the back. The next level of engagement requires your audience to engage with the definition: to attract or hold by influence or power. Find your influencers. Social Engagement.

Websites 37

Websites Strategy Content Nonprofit 37

Bloomerang

JULY 20, 2023

Increase brand awareness. Use the data you’ve collected about your donors to draft the messages that will best resonate with them and inspire them to get involved. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 78

Ideas Online Fundraising Tips 78