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In your status updates, use the news feed to raise awareness. Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). The Save Darfur Coalition asks to organize events, vigils.
Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters about Darfur to include in the video. * . * Oxfam has used Flickr petitions successfully in several campaigns. nonprofit marketing communication 08ntc
This shows the viral potential of raising awareness in the social networks. Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Regardless, very few orgs (though some) have raised real cash via the Causes app.
USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. The tools and points she covered included: Social Networks. More examples can be found on the Google Earth Outreach page of nonprofit case studies.).
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