Memejacking: Does Your Nonprofit Dare?
Tech Soup
APRIL 6, 2015
When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. As communications tactics go, memes are cheap and easy to make.
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