Remove Awareness Remove Chapter Remove Metrics Remove Rate
article thumbnail

“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

Increase awareness of their missions. The Greater New York chapter of Volunteers of America used its grant to increase its monthly giving program to more than 25 donors. Increase awareness of your mission . Successfully increasing awareness requires that you have high-quality content users want to engage with.

Grant 98
article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

Twitter 336
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Digital Marketing Plan Chapters. Chapter 1: Introduction. Chapter 2: Marketing Strategy. Chapter 3: Digital Promotions. Click Through Rate (CTR). Email Opt-In Rate. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Ready to get started?

Digital 111
article thumbnail

Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

Org 85
article thumbnail

Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Donor stewardship leads to better retention rates and better fundraising results down the line. If you know that you could use improvement on your new donor retention rates, you might set that at a lower goal and use this as an opportunity to try out new things like calling new donors and setting up a welcome email series.

Examples 120
article thumbnail

Free Webinar 1/8: Leveraging Social Media to Engage and Inspire Your Alumni Network

Beth's Blog: How Nonprofits Can Use Social Media

It will be interesting to see how participants rate themselves on this matrix. As Debra Askanase also notes in her year-end reflection, 2013 is the year that social media grew up , predicting that more organizations, even smaller ones, will need to invest more resources (staff, professional tools, and social advertising dollars).

article thumbnail

Nonprofit Marketing Strategy (5 Steps To Reaching Donors Online)

Nonprofits Source

In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. In chapter 2, we’re going to break down the process and show you step-by-step how to: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters.