Groundswell Book Club Part 1: Listening
Museum 2.0
AUGUST 7, 2008
This week, we're covering the first objective in Charlene Li and Josh Bernoff's book Groundswell : listening (chapter 5). Tags: Book Discussion: Groundswell marketing participatory museum. This is a long post focused on strategic uses of listening rather than specific techniques. What does it mean to listen to the groundswell?
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