Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) In short: there are plenty of reasons supporters may want to get involved in your virtual lobby day—make sure they’re aware of it.

Virtual 163

Virtual Advocacy Channel Mobile 163

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Tools and channels that house data often do not make it easy to navigate. Not sure how to compare or connect data sources. Not having the time.

Data 67

Data Analysis Map Accessibility 67

The NonProfit Times

SEPTEMBER 16, 2024

Nonprofits are integrating AI faster than the private sector, with 58% of nonprofits using AI with their communications platform as a service (CPaaS) solution, compared to 47% of business to consumer (B2C) businesses in the private sector, according to new data from tech firm Twilio.

Profit 59

Profit United Kingdom Survey Nonprofit 59

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Or offer them a discount on membership?

Create 169

Create Strategy Associations Registration 169

M+R

SEPTEMBER 10, 2024

Sometimes when we have a particularly robust cohort of participants in one category, we’re able to pull out their data to do an even more specific version of the study. Now — let’s get into one of my favorite topics — Food Bank fundraising data! If you’re eager for the full food bank sector data you can download it here !

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Byte Technology

SEPTEMBER 16, 2021

People are aware they may need better SEO to stand out but might not know where to start. This crawler will bring back the most relevant links to the search engine to create an index—this index, after being fed via an algorithm, will try to match your data with your query. . And it complements many other marketing channels.

Search 245

Search Yahoo Google Digital 245

.orgSource

FEBRUARY 12, 2024

Use Data as a Connector Integrated planning isn’t a one-time event. Data is an important connector. Using data to upsell and cross-promote products and services, both groups can support increased revenue streams. These are tips to help them make the journey toward collaboration. Circulate the feedback broadly.

Collaboration 221

Collaboration Marketing Integration Trend 221

3rd Sector Labs

MAY 29, 2014

What about access to great data that helps us to understand the outcomes being produced by our programs and to know our donors and their interests better? Isn’t all this technology and data helping? All this technology is helping us to capture more data than ever. As a kick-off to each event, we ask three short questions.

Data 148

Data Technology Fundraising Database 148

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

Social Media 97

Social Media Media Guide Social 97

EveryAction

JUNE 21, 2023

Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve. This is where issue awareness comes in. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months.

Communication 90

Communication Campaign Channel Measure 90

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Conduct a data append. To fill in these gaps, work with a data provider to conduct a data append. Leverage student marketing data.

Audience 52

Audience Marketing Student Social Media 52

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofits Source

JUNE 26, 2024

Supporters’ peers are often aware of your organization but haven’t yet committed to joining forces. Even if you don’t have MacKenzie Scott lurking in your donor pool, your donors should be made aware of your efforts to procure major gifts. Now that you’ve considered channels, what should you share in these marketing materials?

Gift 52

Gift Marketing Program Strategy 52

Forum One

MAY 28, 2024

Forum One’s 11 awards included two platinum, five gold, and four silver awards across focus areas, including cultural institutions, health and wellness, environmental awareness, and government. These awards honored Forum One’s work in building websites, digital tools, and virtual experiences for our clients.

Award 83

Award Oregon Museum Policy 83

.orgSource

MAY 15, 2023

Use Data as a Connector Integrated planning isn’t a one-time event. Data is an important connector. Using data to upsell and cross-promote products and services, both groups can support increased revenue streams. These are tips to help them make the journey toward collaboration. Circulate the feedback broadly.

Collaboration 221

Collaboration Marketing Team Integration 221

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Furthermore, critical expertise is needed to gain insight from the data and employ what you learn to meet visitors’ search intent and your online fundraising goals.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

FEBRUARY 5, 2023

In fact, according to data shared by Peer-to-Peer Forum , peer-to-peer fundraising is the number one tactic that inspires donors to give to charity and 39% of Americans who’ve donated to charity have done so because a friend or family member asked them to. But did you know it’s also a great way to acquire new donors for your nonprofit?

Donor 317

Donor Fundraising Template Game 317

Nonprofits Source

JULY 16, 2024

Plus, spreading awareness online is completely free! Share compelling calls to action across a variety of platforms, use data-driven strategies to encourage engagement, and include helpful links and details so supporters can quickly take action. Use a fundraising platform. And, if you aren’t, course correct.

Challenge 52

Challenge Software Help Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

Syria 110

Syria Children Channel Campaign 110

Greater Giving

DECEMBER 15, 2022

As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . When they donate.

Digital 75

Digital Marketing Donor Channel 75

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data.

Online 52

Online Associations Metrics ROI 52

Achieve

JUNE 28, 2024

If your team is even somewhat tech-savvy, your nonprofit probably engages with many of its donors and brings in a significant portion of its revenue through virtual channels. while predictive AI uses machine learning to recognize patterns in data and make projections accordingly.

Tech 52

Tech Fundraising Model Generation 52

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. It needs to be combined with the other metrics to provide value. 2) Conversion Rates.

Metrics 297

Metrics Digital Marketing Retention 297

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. 8) Embrace Cause Awareness and Giving Days.

Practice 342

Practice Online Fundraising Nonprofit 342

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. You’ll want to be present and meet potential donors where they are in their journey.

Fund 52

Fund Donor Strategy Search 52

Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. GivingTuesday Inspires People to Be More Giving 84% of those aware of GivingTuesday report that the movement inspired them to give more.

Statistics 98

Statistics Fundraising United States Global 98

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. UK-based breast cancer awareness charities, have consistently used innovative marketing techniques to educate and empower people about the importance of early breast cancer detection.

Examples 104

Examples Campaign Marketing Cancer 104

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. This is crucial data for fundraisers who include email marketing in their fundraising approach.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Start by digging into your customer data to better understand who they are. is the purchase of your product trending up or down?). Create customer personas.

Map 52

Map Digital Business Marketing 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

sgEngage

DECEMBER 20, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. Identify the top line for each channel. Next, calculate the expenses for each channel. Next, calculate the expenses for each channel.

Foundation 91

Foundation Build Grant Fund 91

Media Cause

FEBRUARY 7, 2023

When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall. Media Cause takes a hands-on approach to analyzing and optimizing data to ensure we reach optimal performance.

ROI 52

ROI Media Nonprofit Measure 52