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Google’s AI Search Experience: What advertisers need to know

M+R

Read time: 6 minutes Here we go: another big change in the advertising landscape! Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. Right now, people search for information on Google, which enables Google to make money off of search ads. What is this?

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

Action 252
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them. more on that below.

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Ensuring you’re aware of their present circumstances, and to help in this effort your donor management software is a key component. Across the year details change, addresses change, and people have their own struggles and successes which impact their giving potential. Remember the importance of the headline.

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Success with Google AdWords (Doesn't Require a Degree)

NTEN

You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. Crafting a great ad could help raise awareness about your organization's programs. You should: we cover it often enough!) Or should you. >

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