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Content partnerships (with media sites such as Upworthy) are largely responsible for charity:water’s brand awareness. The brand celebrated its third anniversary this winter and has also contributed more than 4,000 articles of clothing. A video released on December 23 garnered 4K YouTube views in just three hours.
I wrote about her project The Born2Fly Project to stop child trafficking in January, 2009 on National Human Trafficking and Modern Slavery Awareness Day. From @JonSwanson : “Celebrate what happened; it’s a huge deal.”. And I’m hoping we’ll have a lot to celebrate after the 10/10/10 Twitterthon , too. The best piece of advice?
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