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2024 Giving USA Report Response

Allegiance Group

The latest Giving USA report just dropped and in case you missed it, here are the headlines: $557B in overall giving representing a slight decrease (-2.1% Moreover, the recent explosion of crowdfunding platforms enables a broader audience to create or contribute to causes that resonate with them or a loved one.

Report 52
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

If you insist on keeping some, then make sure they are unobtrusive, relevant to your cause, and don't run on Google AdSense. Be aware that when you apply for Google Ads, you choose between two different kinds of accounts. You want the ads to be shown during the optimal time for awareness (typically before a call-to-action or after).

Grant 152
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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. The post How to Audit An AdWords Campaign appeared first on Media Cause.

Adwords 52
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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Use your CRM to track relationships with supporters. Track your engagement rates on each marketing platform you leverage. Bill tracking software. Focus on volunteer retention.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. To fly greener, the company is tackling the air pollution caused by commercial aircraft. Those who are aware of the program are two-to-three times more likely to consider partnering with IBM.

Companies 105
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4 Ways Your Website Can Promote Fundraising

Nonprofits Source

Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. or “Contact Us.”

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59