Awareness Causes Headline Measure 
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Source: grist.
Saleforce Nonprofit
AUGUST 5, 2022
You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. Stand-out companies set measurable goals to put their business strategy and purpose statement into action.
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Whole Whale
SEPTEMBER 8, 2023
Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 23, 2013
Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. If there’s one thing the internet loves unconditionally, it’s cats.
Nonprofit Tech for Good
NOVEMBER 29, 2010
The ROI for us is measured in lives saved more than just the money raised to do so. The Pay to Play schemes are what cause so much breeding, abuse and then abandonment, but the people paying for these photo ops and play sessions don’t know what they are supporting. Are you tracking Return on Investment (ROI), and how?
Connection Cafe
AUGUST 7, 2015
But, services and fundraising were not the only methods used to create awareness. The entire nation tuned in as news of the event made front page headlines on sites such as CNN and ABC. This is what we often refer to as slacktivism : engaging in a cause over social media but not actively participating in that cause.
Nonprofit Tech for Good
MAY 25, 2024
While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,
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