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Maximizing Impact and Visibility with Google Ad Grants for Nonprofit Growth

sgEngage

Those who have discovered and leveraged it are successfully unlocking new opportunities by maximizing their complimentary ad budget to drive donor engagement, increase event attendance, and raise awareness of their programs and initiatives. Campaigns must maintain a minimum 5% click-through rate (CTR).

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How to Partner with Businesses for Your Awareness Campaign

sgEngage

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. The key is to think through how your corporate partner can amplify your awareness campaign while your nonprofit helps them achieve their goals, too.

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Make campaigning convenient for your supporters. .

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An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

The public counts on nonprofit organizations to champion important issues and bring about positive change. Crowdfunding helps you raise money for issues that are central to your organization and offset any costs not covered by your budget or other fundraising efforts. 8) Promote your fundraiser offline.

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8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Use social fundraising as a way to spread awareness. Starting their own campaign on your behalf. Making a donation.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s thoughtful approach to content creation suggests that, at all times, we must be thoughtful and aware.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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