Awareness Campaign Egypt Raise 
Beth's Blog: How Nonprofits Can Use Social Media
JULY 9, 2008
The 15-page PDF includes the pros and cons of using Facebook for activism, a step-by-step guide to organizing an activism campaign on Facebook, and examples of campaigns from Burma, Morocco, and Egypt. With a few exceptions, these applications have yet to raise significant dollar amounts. How can it be more effective?
Care2
FEBRUARY 7, 2011
But when their campaigns offend, watch out for the mobs. Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. When startups and corporations do good in the world, everyone loves them.
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