Awareness Campaign Egypt Media 
Beth's Blog: How Nonprofits Can Use Social Media
JULY 9, 2008
(Hat tip: Jessica Dheere, Project Director, Social Media Exchange, Beirut) for pointing to this excellent resource - A DigiActive Introduction to Facebook Activism. Do nonprofits and social activists who have embraced Facebook to further their causes need to rethink their activist theories and campaign tactics ?
Care2
FEBRUARY 7, 2011
But when their campaigns offend, watch out for the mobs. Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. Then the social media world moved on until Sunday’s Super Bowl ads.
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