sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

Online 98

Online Support Fundraising Digital 98

sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Here are five ways to use your digital impact report as a marketing tool: 1.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Use Salesforce reports and dashboards to analyze giving patterns, engagement with email campaigns, website interactions, and event attendance. Dive deeper!

Personal 300

Personal Fundraising Nonprofit Donor 300

Nonprofit Tech for Good

JANUARY 1, 2017

Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days often inspire donors to give provided that your nonprofit knows how to promote the days effectively. 16: Martin Luther King, Jr.

Awareness 275

Awareness Calendar Causes Giving 275

Nonprofit Tech for Good

DECEMBER 31, 2017

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. 22: Digital Learning Day — #DLDay.

Awareness 274

Awareness Calendar Causes Giving 274

Nonprofit Tech for Good

DECEMBER 3, 2018

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. 28: Digital Learning Day — #DLDay.

Awareness 279

Awareness Calendar Causes Giving 279

Nonprofit Tech for Good

OCTOBER 22, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. From a list of 32 digital marketing and fundraising tools, survey respondents were asked to select the 10 they found most effective.

Effective 324

Effective Digital Tools Fundraising 324

Nonprofit Tech for Good

AUGUST 1, 2021

By Corey Blake , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. They posted to Facebook to help raise awareness and ask for donations. 1) Text-to-Donate on Facebook. We can see them and we can hear them.

Social Media 329

Social Media Donation Campaign Media 329

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

Campaign 260

Campaign Giving Nonprofit Google 260

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. When it comes to digital marketing for nonprofits, the options are quite literally endless!

Metrics 333

Metrics Digital Marketing Nonprofit 333

Nonprofit Tech for Good

DECEMBER 28, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. Fueled by a strong passion for the Internet, Heather spends her days (and some nights) helping nonprofits worldwide utilize digital marketing and fundraising tools for social good.

Awareness 242

Awareness Calendar Causes Giving 242

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

Trend 334

Trend Fundraising Digital Marketing 334

CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

Campaign 83

Campaign Results Fundraising Montana 83

sgEngage

JANUARY 23, 2025

Those who have discovered and leveraged it are successfully unlocking new opportunities by maximizing their complimentary ad budget to drive donor engagement, increase event attendance, and raise awareness of their programs and initiatives. Campaigns must maintain a minimum 5% click-through rate (CTR).

Grant 104

Grant Impact Google Nonprofit 104

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

NonProfit PRO

MAY 19, 2022

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.

Case Study 245

Case Study Campaign Awareness Studies 245

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In influencer campaigns, measure reach and impressions.

Social Media 336

Social Media Media Social Influence 336

sgEngage

APRIL 11, 2022

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Make campaigning convenient for your supporters. .

Advocacy 98

Advocacy Awareness Campaign Virtual 98

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 103

Awareness Campaign Business Social Media 103

Nonprofit Tech for Good

JANUARY 31, 2021

Ideal for virtual events and cause awareness campaigns. Ideal for Cause Awareness & Giving Days. 101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Bonfire :: bonfire.com. Gifted :: gifted.com.

Fundraising 329

Fundraising Tools Online United States 329

Nonprofit Tech for Good

NOVEMBER 16, 2020

By Lindsey Himphill , Digital Marketing Strategist at MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. Take a look at some of the examples and strategies below for ideas for your own recurring giving campaigns.

Strategy 342

Strategy Giving Online Donation 342

Nonprofit Tech for Good

MAY 24, 2020

This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. It’s crucial that your nonprofit knows the basics of launching and maintaining successful online fundraising campaigns as well as knowledge about emerging online fundraising trends in order to prepare for the future.

Practice 291

Practice Fundraising Online United Kingdom 291

Nonprofit Tech for Good

NOVEMBER 21, 2019

An effective story not only helps nonprofits attract new donors but also increases overall brand awareness, which can be good for landing corporate sponsorships or attracting media coverage. So, what makes an effective storytelling campaign? It is not enough for your storytelling campaign to evoke feelings of sympathy.

Storytelling 266

Storytelling Nonprofit Social Media Homeless 266

Allegiance Group

NOVEMBER 1, 2024

To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly. Just the term “digital landscape” can be overwhelming. Consider this your primer for establishing and building your organization’s digital presence.

Digital 52

Digital Media Build Social Media 52

Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. Many nonprofits make the mistake of focusing solely on supporters with their online campaigns. What Makes a Google Ad Grant Campaign Successful?

Grant 329

Grant Google Online Hints 329

Bloomerang

DECEMBER 18, 2024

Building donor awareness through personal stories Personal narratives make statistics meaningful and memorable. Solutions-focused donor communication Successful fundraising campaigns highlight specific solutions to financial access barriers. The key lies in balancing digital convenience with authentic community representation.

Homeless 104

Homeless Support Build Strategy 104

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Make the tribute section a standard element on all donation forms. MobileCause makes it easy for a donor to make a tribute gift.

Giving 354

Giving Fundraising Strategy Nonprofit 354

Nonprofit Tech for Good

JANUARY 5, 2022

This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. How to launch a crowdfunding campaign. There are no refunds.

Practice 246

Practice Fundraising Online Nonprofit 246

Nonprofit Tech for Good

JULY 1, 2020

In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. Social media makes participating in campaigns easy and fun.

Social Media 332

Social Media Media Support Social 332

sgEngage

NOVEMBER 20, 2024

GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. Prior awareness: Spontaneous donors who knew of you before are more likely to stick around. They are: Youth: Younger donors say they are more likely to become regular donors.

Donor 98

Donor Time Gift Social Media 98

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today.

email 93

email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

MARCH 11, 2022

Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. The Digital-First Peer-to-Peer Fundraising Study found that peer-to-peer increased revenue by 30% in 2021 vs. 2020, nearly 9x the increase in revenue generated by physical and hybrid fundraising efforts. Sounds good, right?

Fundraising 337

Fundraising Nonprofit Donation Campaign 337

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 3) Google Ads are a hugely effective digital marketing channel.

Grant 274

Grant Profit Google Adwords 274

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better.

Marketing 238

Marketing Fundraising Nonprofit Social Media 238

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. We want to monitor the success of our online campaigns and activity.

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Predictive analytics for targeted campaigns: AI can predict future supporter behaviors by analyzing past actions.

Mobile 321

Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. To ensure a successful campaign launch, follow the key steps below.

Grant 309

Grant Google Guide Nonprofit 309