Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Offer to partner with them on projects or campaigns related to your cause. In influencer campaigns, measure reach and impressions.

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Social Media Media Social Influence 329

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Monitor important dates : there are numerous awareness days that are relevant to your organization.

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Social Media Calendar Content Media 275

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. We want to monitor the success of our online campaigns and activity.

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Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. Get fundraisers engaged early.

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Program Fundraising Practice Campaign 279

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Nature Conservancy :: nature.org.

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Social Media Media Social Nonprofit 271

Nonprofit Tech for Good

JULY 13, 2020

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s thoughtful approach to content creation suggests that, at all times, we must be thoughtful and aware. Instagram.com/water.

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Social Media Content Media Social 336

Nonprofit Tech for Good

MARCH 9, 2014

The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. When done well, nonprofits can gain exposure on Twitter, solidify their brand as an expert resource, and increase awareness about the issues they advocate.

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Hosting Nonprofit Twitter Avatar 250

Nonprofit Tech for Good

AUGUST 7, 2013

They acted on instinct that social networks were going to be transformative tools for cause awareness and fundraising campaigns, and they were right. The Internet users of 2013 expect polish and professionalism across all your online channels not only in their appearance, but also in how they are managed.

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Social Network Network Design Social 255

Nimble AMS

DECEMBER 2, 2024

Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns. Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. billion in 2021 and 2022.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

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Giving Question Nonprofit Campaign 267

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Examples Campaign Marketing Cancer 116

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Feeding America gratefully stewards its corporate donors through its digital channels, yet stays focused on sharing content that will increase audience loyalty. Feeding America and Subaru. The Global FoodBanking Network.

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Social Media Donor Media Social 312

Bloomerang

FEBRUARY 9, 2023

Some features to make campaign setup and management easier include the flexibility to choose your own phone number directly within the app, so you’ll never need to rely on support. Giving supporters a frictionless way to respond to your campaign helps ensure they’ll complete their donation. Donors can give in just a few seconds.

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Donation Campaign Plugin Database 122

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. Choose one, simple, straight forward, insight to build off of, and construct the campaign from there. Image courtesy of Complete Payroll Solutions.

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Digital Effective Marketing Nonprofit 228

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. Be sure to tailor your messaging to each channel.

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Campaign Communication Nonprofit Social Media 98

Nonprofit Tech for Good

MAY 18, 2014

Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place the highest priority on their website, email communications, and online fundraising campaigns. The argument against doing this is that budgets are too tight and inflexible.

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Social Media Mobile Media Social 256

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

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Campaign Fundraising Contest Cancer 128

Whole Whale

DECEMBER 19, 2024

At Whole Whale, we’ve seen this fallacy lead to critical strategic mistakes across hundreds of nonprofit campaigns. Implement Proper Analytics Configure Google Analytics 4 properly Set up multi-touch attribution tracking Use consistent UTM parameters Track micro-conversions Monitor cross-channel user journeys 2.

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Metrics Marketing Social Media Analytics 52

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

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Campaign Giving Strategy Social Media 130

Whole Whale

SEPTEMBER 12, 2024

Many nonprofits, (especially health-related ones) have an awareness day, week, or month. This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. So, how do you craft your own campaign?

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Awareness Campaign Audience Action 52

Nonprofit Tech for Good

MARCH 12, 2017

A very common mistake made by nonprofits is releasing infographics for reports and campaigns in PDF format. Any type of online campaign, project, or publication that has a release or launch date needs a corresponding set of social media promotional graphics. 3) Never release an infographic as a PDF. 1200 x 1200. 1200 x 630.

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Communication Online Tips Nonprofit 249

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. 3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels.

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Grant Profit Google Adwords 254

Whole Whale

MARCH 28, 2025

That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. Heres what that looks like: Aware : People learn your name and start to understand what you stand for. What is a Funnel of Engagement?

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

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Marketing Tech Sponsor Registration 199

Get Fully Funded

AUGUST 14, 2023

A well-rounded fundraising plan should include a variety of strategies like a signature event, appeals, monthly giving, and at least one online fundraising campaign. In short, you need to build a CAMPAIGN. What IS an Online Fundraising Campaign? An online fundraising campaign is different than a simple online fundraiser.

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Campaign Online Fundraising Social Media 98

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Can fundraising campaigns be tailor to various donor profiles? How much awareness campaigns were created? What is the size of the implementation partner?

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Nonprofit Donor Social Media Causes 263

Nonprofit Tech for Good

MARCH 18, 2013

Using the Wayback Machine – a website that allows you to view archived screenshots of your website all the way back to 1996, below is an exploration of how the World Wildlife Fund’s website and online fundraising campaigns have evolved since 2008. World Wildlife Fund :: Today. View: worldwildlifefund.org.

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Websites Design Online Fundraising 235

Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Here are five ways to move beyond the basics and level up your GivingTuesday campaign: . Have a GivingTuesday campaign planning party and create a goal.

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Campaign Social Media Donor Goal 98

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. It is an effective recruitment tool that also promotes public awareness.

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Video Communication Strategy Create 221

sgEngage

JANUARY 14, 2025

While you may be aware on a general level that your CRM platform is becoming a headwind to your organization achieving its fundraising goals, the prospect of migrating vast amounts of data, retraining staff, and committing the money and resources required for a successful upgrade can make it tempting to say, Lets make do for another year.

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Organization North Carolina Donor Blackbaud 105

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. It needs to be combined with the other metrics to provide value. 2) Conversion Rates.

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Metrics Digital Marketing Nonprofit 305

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Campaign Fundraising Donor Donation 98

TechCrunch

OCTOBER 30, 2020

Here’s an example of ad targeting that’s actually good for public health: In a campaign encouraging people to wear masks, the Illinois state government has been focusing its digital ad dollars on the counties with the highest COVID risk. Is it working?

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Illinois Campaign Data Analytics 102

CauseVox

SEPTEMBER 25, 2024

Schedule a free demo to learn more about how you can create your GivingTuesday campaign site for free with CauseVox So what does GivingTuesday planning look like, exactly? The best way to plan this day is to think about it as you would any other fundraising campaign. It’s not just a 24-hour event (even if it only “runs” that long).

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Campaign Create Social Media Fundraising 83

Candid

FEBRUARY 4, 2025

Recognizing these nuanced motivations for generational generosity enables nonprofits to craft campaigns that truly resonate with each generation. About a third of millennials and a quarter of Gen X also share fundraisers or causes on their social channels at least once a week.

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Generation Share Social Nonprofit 95

CauseVox

OCTOBER 22, 2021

Get a free consultation to learn more about how you can create your #GivingTuesday campaign site for free with CauseVox. The best way to plan this day is to think about it as you would any other fundraising campaign. Armed with basic information about campaign planning, map out your own #GivingTuesday campaign.

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Campaign Fundraising Social Media Donation 92