Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Make the product the hero – Focus ads on the virtues and benefits of the actual product. Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s. Make digital appeals personal and highlight donor benefits.
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