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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

The key to crossing the chasm to adoption is education, awareness, and discussion internally. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October. Especially in this economy. Now it is your turn. What's your brilliant nonprofit social marketing thought?