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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. Instead, find the people closest to the problem you’re trying to solve and go deep in organizing among those communities.

Advocacy 207
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Internalizing and externalizing an organization-wide culture of philanthropy. Is your site well organized and easy to navigate? . First, pretend you know nothing about your organization. if your organization ceased to exist, would people care ?)? . Does the organization look trustworthy? If so, how?

Strategy 143
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How to Run a Silent Auction: 10 Simple Steps for Success

Bloomerang

A silent auction is a fundraising event where attendees bid on auction items using mobile bidding software or paper bid sheets. With an in-person event, attendees browse items displayed on a table and place bids on their favorites using paper bid sheets or a mobile bidding platform. What is a silent auction?

Hosting 93
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4 Strategies to Increase Donor Loyalty

Bloomerang

Donors know only one organization. Anyone in your organization can make a values match — whether as ambassador, advocate, or asker. . Make everything on your website and emails mobile responsive. Did you know Google is now separating search results between mobile and desktop? Include multiple ways to give (e.g.,

Donor 142
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

Lesson 59
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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

You can organize this as a live or virtual phonathon and enlist your board and other volunteers to help. One fun way to organize this in this transitional year (with not everyone ready to join others inside) is via a Zoom call with volunteers. No bandwidth this year to organize this mini-event? 17% of the adult U.S.

Action 140
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Purpose is an organization’s aspirational reason for being, beyond profits alone. It’s why an organization matters to people. Despite this, less than half of employees know what their organization stands for and what makes it different. So, how do organizations pursue purpose successfully? What’s next?

Companies 105