Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. A relatable human voice connects. Creativity matters only if it sells.
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