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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. A relatable human voice connects. Creativity matters only if it sells.

Lesson 59
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Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

Cut through bias by communicating various perspectives and voices. If you need help developing your character, review Bloomerang’s guide to conducting nonprofit interviews ! Hospice and homelessness can both be taboo subjects that can make people uncomfortable. Prompt action from your audience . Email campaign.

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7 Ways to Honor Dr. King’s Legacy on Martin Luther King, Jr. Day

Saleforce Nonprofit

This historic piece of literature galvanized the nation and gave passionate voice to the emerging civil rights movement. When awarding her the Presidential Medal of Freedom in 2012, Barack Obama said: ‘Toni Morrison’s prose brings us that kind of moral and emotional intensity that few writers ever attempt.’

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Ethical Storytelling + Nonprofit Fundraising

Greater Giving

Make sure the appeal truly reflects the storyteller’s voice. Check out this “Storyteller’s Bill of Rights” created by the PSU Homelessness Research & Action Collaborative. ? Make sure the storyteller feels safe and comfortable and gets to choose where and when they are interviewed and filmed. Don’t use “actors” for b-roll.

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The Ultimate Guide to Volunteer Recruitment: 15+ Strategies

Qgiv

A position on an event committee can keep your sponsor happy with their decision to work with you, as they’ll feel they are truly involved and can make their voice heard as you work together to do good in the community. Sponsors who are involved like this are more likely to mobilize their employees to volunteer for your event.

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Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

Since beginning her career, the immensely talented Ava DuVernay has experienced some significant "firsts" - she was the first African American female director to receive a Golden Globe nomination and the first to have her film, Selma , nominated for the Academy Award for Best Picture - but she's not finished yet. Shero Thought Leaders.

Story 133
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

I asked four of the women who I had previously interviewed for the Big Vision Podcast to share what brought them to their work, and their advice for the graduate and undergraduate women who attended the conference. A blog was really perfect for me, because first of all, it was a very casual voice -- it's not very formal.

Podcast 40