Beyond Survival: Post-Disruption Nonprofit Digital Strategy
Bloomerang
JUNE 14, 2021
How was the ROI? . Are you keeping up with your blog or e-newsletter? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. How are you measuring commitment and ROI? . Next look at the lingering status quo. Was it yielding positive results?
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