Monterey Bay Aquarium’s Integrated Mobile Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 26, 2011
I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. The Seafood Watch app has been downloaded by more than 480,000 people. It looks like you are taking an integrating approach – web, print, main stream media, social media, and mobile.
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