Care2

FEBRUARY 7, 2009

So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 It’s a cheap and easy way to connect with your current supporters and engage new ones. Join it and take advantage of another avenue to reach your organization’s supporters. so important?

Social Media 31

Social Media Web Advocacy Media 31

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. The customer used the event to galvanize support for artificial reefs as a way to protect sea life. Or it can be the primary focus of a marketing campaign.

Video 28

Video Interview Social Media Online 28

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. This isnt about using social media so websites arent important; consider what your goal is online and how your website and other social media support that.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 16, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) I am so pleased that, thanks to an outpouring of support, we have met the match. So take the next step.

Game 40

Game Pledge Donation Case Study 40

Care2

MAY 29, 2009

“When we decided to completely stop using direct mailing, it was in response to our supporters,” said Ball. “More and more, our supporters who had traditionally donated through the mail started making online contributions,” said Ball. I also support your view but I dont think that direct mail will die.

Mail 34

Mail Social Media Advocacy Online 34

Care2

JULY 10, 2008

The best measure a lot (but not too much). The best arent afraid to share brand, content and promotion with their supporters. frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com To create a new comment, use the form below.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

NOVEMBER 15, 2007

Though its still an unproven strategy when results are compared with more tried and true grassroots fundraising methods -- such as email and Direct Mail -- the medium still draws a lot of attention and seems like a free and easy way to attract new supporters. It still requires a lot of attention, staff time, management and promotion.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Though its still an unproven strategy when results are compared with more tried and true grassroots fundraising methods -- such as email and Direct Mail -- the medium still draws a lot of attention and seems like a free and easy way to attract new supporters. It still requires a lot of attention, staff time, management and promotion.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. 60) Search « Is Direct Mail Really Headed for the Exit? Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

The Obama team quickly recognized that many people just couldn’t afford to donate $50, yet still wanted to support and contribute to the campaign. January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. more feasible. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. Its easy to use andthe support staff is very helpful and responsive. May 23, 2009 | Francesco Copyright © 2008, Care2.com 60) Search « See3 Releases Their Guide to Online Video.as

Analytics 38

Analytics Google Track Social Media 38

Care2

NOVEMBER 6, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. I am currently fascinated by the idea of eFluentials; identifying who among our members and supports are most connected and have the potential to move others to act.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. I am currently fascinated by the idea of eFluentials; identifying who among our members and supports are most connected and have the potential to move others to act.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission.” April 26, 2010 | John G Copyright © 2008, Care2.com Comment below!

Social Media 76

Social Media Online Media Communication 76