Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JULY 26, 2007
And in response to the question of "intangible value," I think its about being able to access as many people as possible when your version of a Katrina hits or you have a window of opportunity where the issue youre working on hits the headlines. Best practices to date indicate thats via email, both in acquisition and in response.
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