Care2

FEBRUARY 25, 2008

Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. The total amount of money raised online increased by 26 percent from 2007 to 2008. April 1, 2010 | sales leads Copyright © 2008, Care2.com Tens of millions of people are doing business online. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

Well, theoretically, if you believe MySpace is a place for donors , your presence there also reaches 64% of Facebook users, 65% of Bebo , and 69% of Hi5. O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com

Demographics 28

Demographics Social Network Social Media Network 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 so important?

Social Media 31

Social Media Web Advocacy Media 31

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

OCTOBER 18, 2007

These nonprofit clients collectively have raised more than $1 billion over the years, using tools provided by Convio and GetActive, he said. Copyright © 2008, Care2.com Some highlights… Austin noted that Convio now has almost 1,300 clients, after the acquisition of GetActive earlier this year. All rights reserved.

Convio 28

Convio Austin Social Media Advocacy 28

Care2

MAY 15, 2009

Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were active and dedicated to making it work and raised 90,000+ friends.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 10, 2008

No matter which vendor you select, its important to understand "its just a tool and wont raise money on its own." I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? 60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 4, 2009

In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website. May 24, 2009 | Not for Profit Marketer Copyright © 2008, Care2.com Did anyone happen to record them?

Social Media 28

Social Media Conference Advocacy Online 28

Care2

NOVEMBER 15, 2007

Despite the more recent shift of attention to Facebook in the past six months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. If it does, how much money has been raised and which widget are they using? But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Despite the more recent shift of attention to Facebook in the past six months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. If it does, how much money has been raised and which widget are they using? But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 29, 2009

But at the same time, direct mail is continuing to raise money for her organization, Donahue added. I only donate on Change.org and sometimes Facebook so I can avoid having to provide my mailing address to the nonprofit. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com All rights reserved.

Mail 34

Mail Social Media Advocacy Online 34

See3

MAY 25, 2007

Facebook is the second big social networking site behind MySpace. Facebook used to be only open to college students but, realizing they couldn’t play with the big boys, opened to the public about a year ago. Facebook is still independent — they haven’t been bought by any big company yet. Now comes Facebook.

Facebook 40

Facebook Open Platform Myspace 40

See3

OCTOBER 22, 2007

Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big four”: MySpace, Facebook, YouTube, and Flickr. This shows the viral potential of raising awareness in the social networks. On Facebook : I think everyone agrees it’s very early. Regardless, very few orgs (though some) have raised real cash via the Causes app.

America 40

America Social Media Myspace Second Life 40

Care2

FEBRUARY 3, 2009

“The year-end fund-raising results last month confirm what we already suspected: for most people giving is not a luxury but a natural extension of who they are,” said Mark Rovner, Founder of Sea Change Strategies. Be ready with “evergreen” fund-raising tactics – emergencies, donor match drives, etc.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

MAY 27, 2009

The comprehensive calculator tool calculates an estimate of cost and ROI for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or Twitter. Many may have heard about the so-called Ron Paul “Money bombs” which were at first supporter-led efforts to raise millions in a single day on Nov.

Social Media 59

Social Media ROI Media Social 59

Care2

APRIL 21, 2008

GCAP , an international campaign fighting to raise awareness about poverty was struggling with this issue. Additionally, $10,000 to $15,000 was raised through avatar sponsoring; though most sponsoring came in the form of free services, (ie: free printing, and advertising in the form of media coverage). How much money did you raise?

Avatar 42

Avatar Life Social Media Online 42

Care2

JUNE 1, 2009

We have raised funds for many hundreds of nonprofits by mail, and dozens online – a total exceeding half a billion dollars, largely in the form of small gifts. 2) No one knows with any degree of precision how much money is raised each year via direct mail. I love my 800 friends on Facebook. So I do know whereof I write.

Mail 47

Mail Social Media Online Advocacy 47

Care2

APRIL 21, 2008

GCAP , an international campaign fighting to raise awareness about poverty was struggling with this issue. Additionally, $10,000 to $15,000 was raised through avatar sponsoring; though most sponsoring came in the form of free services, (ie: free printing, and advertising in the form of media coverage). How much money did you raise?

Avatar 37

Avatar Life Campaign Social Media 37

Care2

NOVEMBER 6, 2007

and don’t automatically call an online appeal a run away success if it raises 20% more revenue than your previous appeal. Are there ways to integrate direct mail and facebook? November 6, 2007 | Karen Copyright © 2008, Care2.com 60) Search « MySpace.com: A Place for Donors? Consider how many emails were sent?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

and don’t automatically call an online appeal a run away success if it raises 20% more revenue than your previous appeal. Are there ways to integrate direct mail and facebook? November 6, 2007 | Karen Copyright © 2008, Care2.com 60) Search « MySpace.com: A Place for Donors? Consider how many emails were sent?

Mail 28

Mail Social Media Online Fundraising 28

Care2

APRIL 16, 2008

They differ in many ways – how they raise funds, their approach to technology, the events they attend, whether or not they engage in advocacy, just to name a few. The emergence of social networking sites like Facebook and user-generated content sites like MapBuzz represents a major change that has yet to play itself out.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MARCH 4, 2008

They differ in many ways – how they raise funds, their approach to technology, the events they attend, whether or not they engage in advocacy, just to name a few. The emergence of social networking sites like Facebook and user-generated content sites like MapBuzz represents a major change that has yet to play itself out.

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MAY 4, 2009

Facebook As the fifth-most trafficked site in the United States, Facebook is a great social network for nonprofits to build a community and brand their campaigns. In most cases on hosted social networks such as Facebook or Youtube use tags or keywords to gather ads and content that may be related. Spread the word please.

Social Media 76

Social Media Online Media Communication 76

Care2

APRIL 20, 2009

“This is a make-or-break moment to win the fight for clean energy, and we need to raise more funds to ramp up our campaign over the coming months. Its part of raising kids. Try updating your Facebook status with this handy info: "92% of waiters and waitresses have no paid sick days? Its seems crazy, but its true.

Action 28

Action Social Media Online Advocacy 28