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Leveraging Impact through Technology (LIT)

Beneblog: Technology Meets Society

Today I’m delighted to share the exciting news about the new award we just received from OSEP to build upon Bookshare’s success and significantly improve access for students with disabilities. Bookshare is allowed to serve only students with a legally qualifying print disability per the Chafee Amendment to the Copyright Act.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Facebook : Fastest growing demographic is 55+.

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What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. Choose wisely and, as always, make sure its worth it.

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What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. Choose wisely and, as always, make sure its worth it.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Facebook : Fastest growing demographic is 55+.

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See What’s Out There » Blog Archive » It’s not just young people

See3

While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! “Facebook with wrinkles&# they call it.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Gather demographic info if you don’t already have it. Also, especially if you are using multiple media, targeting different audiences with different appeals, and/or breaking things down demographically, it can be very hard to get the numbers you need for statistical significance with large "asks" like donations.