See What’s Out There » Blog Archive » The Contest: User Generated Crap, er… Content
See3
MAY 28, 2007
In this way, UGC is connected to the idea of permission marketing. One way to get people to create content for you is through contests. A common form of contest among companies is the “create a commercial contest. Among organizations, contests may seem like a short-cut to get compelling content, and cheaply.
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