Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Apply those lessons to general advertising.
Let's personalize your content