Use Engagement Scores to Point Your Members in the Right Direction
Association Analytics
SEPTEMBER 22, 2021
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). Award Nominees. Other roles this can help you pinpoint include: Buyers. Volunteers.
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