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Inside Facebook’s struggle to keep young people

The Verge

They predicted that, if “increasingly fewer teens are choosing Facebook as they grow older,” the company would face a more “severe” decline in young users than it already projected. And while Instagram remains incredibly popular with teens, Facebook’s own data shows that they are starting to engage with the app less. Declining numbers.

People 145
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WildWorks, maker of Animal Jam and Feral, angers fans with embrace of crypto gaming

TechCrunch

Less than a year ago, WildWorks, the makers of the kid’s virtual world game Animal Jam , launched its next big effort with a game aimed at Gen Z teens, called Feral. Players will be able to connect their NFT avatar to Cinder on the day it’s minted to join the free-form MMO’s community and explore the virtual world.

Game 85
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Lil Nas X brings Old Town Road to Roblox with an elaborate virtual concert

The Verge

Roblox is one of the biggest games in the world, with more than 150 million players, mostly kids and teens, signing on each month. The show will feature a motion-captured avatar of Lil Nas X dancing around an in-game stage, shouting out the audience, and singing a number of his hits along with a new single, “Holiday,” that debuts this week.

Virtual 91
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Be sure to embed your avatar or logo and embed hashtag for the campaign on the images and graphics. See Hope Grow raised nearly $460,000 for TreeHouse teens. Promotion for these online events should be integrated with your landing page and included in email promotions. 10) Invest in a Customer Relationship Management (CRM) Platform.

Practice 342
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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Liquid Death For giving the brand collab new life In a scene straight from the 90s, two girls fawn over a heartthrob in a teen magazine. Current F1 driver Logan Sargeant raced against the virtual avatars of Williams Racing legends like Mario Andretti, Alain Prost, and Jacques Villeneuve. But instead of looking like Freddie Prinze Jr.,

Culture 85
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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. To gain new Snapchat Friends, you can use your new Snapcode as an avatar on social networks (rotate one week and one week off).

Nonprofit 100
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Live Blog Post from MacArthur Foundation: Virtual World Event on Philanthropy

Beth's Blog: How Nonprofits Can Use Social Media

Jonathan Fanton, above next to my Second Life avatar, engaged in a discussion with Philip Rosedale (Linden) of Linden labs about the role of civil society in virtual worlds and answered questions from the more than 200 avatars that packed the space. Teen Listening Party and Global Kids coverage. Virtual to Reality Blog.