Avatar Story Storytelling 
Nonprofit Tech for Good
DECEMBER 3, 2020
Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.
Nonprofit Tech for Good
APRIL 5, 2021
After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. For example, Greenpeace Canada and No Kid Hungry : Story Highlight Covers.
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Bloomerang
MAY 25, 2021
Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.
Nonprofit Tech for Good
SEPTEMBER 14, 2014
Prioritize storytelling over marketing. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate. If you make storytelling a higher priority than marketing, then over time your nonprofit’s brand becomes synonymous with the cause(s) you advocate.
Nonprofit Tech for Good
JANUARY 8, 2012
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Does it tell our nonprofit’s story? There’s way too much marketing happening on social networking sites and not enough storytelling.
Nonprofit Tech for Good
FEBRUARY 26, 2012
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Does it tell our nonprofit’s story? There’s way too much marketing happening on social networking sites and not enough storytelling.
Amy Sample Ward
JUNE 6, 2010
Tip #1: Share Great Stories. You aren’t bound to 140 character updates any more, so let your storytelling flow! NFPTweetups and other events where online networks come together offline are unique opportunities and hear from practioners and colleagues and get the “real story.&# Lesson: Listen! So, make friends!
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