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Every second of every day nonprofits around the world are posting status updates, tweets, and messages on socialnetworks attached to avatars with cropped art work and/or unreadable text. Be used consistently on all socialnetworks to build a synergistic, recognizable brand across the Social Web.
Nonprofits were the early adopters of socialnetworks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. One of the reasons was that socialnetworks were free to join and lacked monthly fees.
Every second of every day nonprofits around the world are posting status updates, tweets, and messages on socialnetworks attached to avatars with cropped art work and/or unreadable text. Be used consistently on all socialnetworks to build a synergistic, recognizable brand across the Social Web.
It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from socialnetworks rather than search engines and that socialnetworks will become the primary source of referral traffic to your website and blog. The effective use of socialnetworks is a skill not to be underestimated.
The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. If your nonprofit is making five or more of the 10 mistakes below, odds are that training and a re-examination of your social-media strategy are required.
Please be open to the idea that you may need social media training. 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. The vast majority of logos are horizontal and when uploaded to socialnetworks they either get cropped or shrunk so small that they are visually illegible.
Beyond the obvious graphic design work, what’s exceptionally clever is that they have created long vertical profile pics that when cropped in Status Updates produce a solid, square avatar that’s seen by their Fans in their News Feeds.
Next, hover over your nonprofit’s avatar and upload a profile picture. As I have said many, many times your avatar a.k.a. Building a powerful visual brand of your nonprofit’s avatar is crucial on all socialnetworking sites and a cropped, messy logo a.k.a. stories to the news feed.
A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all socialnetworks. Their website, e-newsletter, and blog all include links to their socialnetworks. They are early adopters and boldly pioneer the Social Web. Hint, hint.
With more than 1 billion active users, Facebook is the largest socialnetwork in the world. Therefore, Facebook Pages should be your first priority and entry into socialnetworking. Therefore, Facebook Pages should be your first priority and entry into socialnetworking.
Social media is integrated into your website and blog. To grow your following on socialnetworks, ensure that your NGO has prominently featured socialnetwork icons on every page of your website and blog. Use a premium social sharing service for web pages and blog posts , such as Social Warfare ($29/yr).
Write social media and mobile technology policies. Hire a graphic designer to design a square avatar(s). Create an e-mail signature that includes your website, blog, and socialnetworking links. Add socialnetworking icons. Add e-newsletter subscribe functionality to your socialnetworking communities.
At the core of the brand is the Nonprofit Organizations avatar which has been used consistently since then to build a visual brand across many socialnetworks ( Facebook , Twitter , Pinterest , etc). The “Nonprofit Organizations” brand was launched in February 2005 on Myspace. A graphic, not an image.
Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest socialnetwork in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.
1) Each new “Follow” results in more exposure for your nonprofit’s avatar, and thus likely more followers of your nonprofit. Every time you follow a new Twitterer that is one more time that your nonprofit’s avatar is seeded throughout the Twitterverse. As of today that number is 82,250.
Beyond accruing a lot friends to distribute your avatar throughout the YouTube community, it’s was never clear what the benefits of having friends were. That said, the avatars of your subscribers can now be found only under “Community.&# So, getting rid of friends and honing in on subscribers seems smart and less confusing.
Instagram’s priority is to be a mobile socialnetwork. Thus, you can not upload an avatar or photos on the desktop version, or browse who’s following you or who you are following. Be sure to update your print materials, e-signatures, websites, and blogs, if applicable.
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Add links to your nonprofit’s website, blog, and socialnetworking communities. Add your nonprofit under “Employment.”
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Add links to your nonprofit’s website, blog, and socialnetworking communities. Add your nonprofit under “Employment.”
2) Title your Page and upload your nonprofit’s avatar, a page banner, and write a sidebar title and page description. Automation on socialnetworks is an absolute worst practice. It’s the antithesis of social media. There’s nothing social about it. Unsync your check-ins with Twitter!
Schedule the tweet chat at least one month in advance and create a page on their website or blog that details the date, time, and topic and highlights their nonprofit’s Twitter username, the tweet chat hashtag, and special guests that will participate in the tweet chat (include their Twitter usernames and avatars).
It should also detail as least three actions that your donors and supporters can take on the awareness day, such as make a donation, sign a petition, share the page with their socialnetworks, become a volunteer, and so on. Be sure to embed your avatar or logo and the hashtag for the campaign on the images and graphics.
Many nonprofits are curious, but lack the resources necessary to create and manage yet another socialnetwork. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+. Google+ is a visual socialnetwork.
It is easy to overlook some small aspects of Twitter, that’s why we’ve compiled this list of simple things you can do to help increase interaction on your nonprofits Twitter account according to Julia Claire Campbell of JC Social Marketing. Upload an avatar, and fill out a short blurb about your nonprofit in the bio.
Age, class, race, and location play a huge role in who uses what socialnetworking sites. There are lots of friendly activists and comment fairies on MySpace that do care very much about social causes and nonprofits. I am definitely not a fan of automation on socialnetworks. They want a human behind the avatar.
To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your socialnetworking profiles. Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. Enable Promotions and Jobs.
Your organization can create a page on your Web site announcing the new App and promote it in your e-newsletter and on socialnetworking sites. As an iPhone user, I personally would love to download the Apps of my favorite nonprofits and have their avatars displayed on my iPhone. Third , don’t add any buttons yet.
The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple socialnetworks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.
Add a your nonprofit’s Twibbon/avatar to your Google Profile picture. Even though Google Profiles must be individuals, you can still help brand your nonprofit by adding your nonprofit’s Twibbon/avatar to your profile picture: 5. Add Google’s +1 button to your desktop and mobile websites and blog.
Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a socialnetwork for professionals. Their use of the socialnetwork is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. LinkedIn Pages.
Add a your nonprofit’s Twibbon/avatar to your Google Profile picture. Even though Google Profiles must be individuals, you can still help brand your nonprofit by adding your nonprofit’s Twibbon/avatar to your profile picture: 5. Add links to your website, blog, and socialnetworking communities to your Google Profile.
A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. It’s a throwback from socialnetworking circa 2006.
Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other socialnetworking websites. Additionally, suggestions for socialnetworking sites that your nonprofit is not yet active on, but should be, will be made.
A featured avatar and header image. A “Connect” section where NGOs can link to their socialnetwork communities. Social sharing functionality. Until then, below is a draft design of the new profiles ( submit your feedback ) that will be launched in conjunction with the new.NGO Global Directory.
A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. It’s a throwback from socialnetworking circa 2006.
Who maintains your social media campaigns? I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the socialnetworking efforts for the organization. 1) Using Google Analytics to track referrals to www.pancan.org from socialnetworking outlets. (2)
Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your socialnetworks, social sharing, and an e-newsletter opt-in. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.).
Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand socialnetworks, etc.). Track and report success in a Social Media ROI spreadsheet. Chapter 3: Websites.
” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new socialnetworking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.
Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other socialnetworking websites. Additionally, suggestions for socialnetworking sites that your nonprofit is not yet active on, but should be, will be made.
Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Learn basic HTML. Can you opt-out of print materials?
Thus, please be careful when using any tool that automates posts from one socialnetwork to another. As I said in the book and many times since, there are no cutting corners on the Social Web. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely.
Facebook is the largest socialnetwork in the world and is becoming increasingly integrated into the Social Web with every passing second. Flickr is the largest photo-sharing socialnetworking community on the Web and should be your starting point for your online photo-sharing campaigns.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. Based in the U.K.,
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