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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. into Google+.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Add a video or slideshow to your “Thank You” landing page, if applicable. Download Twitter app.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Comments and Likes on Facebook and LinkedIn postings, retweets and replies on Twitter, and comments on YouTube videos), (3) increase in fan base on the social networking outlets.

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Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. can produce significant ROI is a myth. You need a good avatar. It’s not the tools.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). It’s easier and more powerful to use Twitter’s mobile app to upload and archive photos and videos to Twitter. Upload more photos.