Avatar ROI Search 
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. into Google+.
Nonprofit Tech for Good
DECEMBER 3, 2020
Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.
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Nonprofit Tech for Good
DECEMBER 12, 2011
are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.
Nonprofit Tech for Good
OCTOBER 5, 2011
Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.
Nonprofit Tech for Good
JANUARY 8, 2012
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Add your nonprofit under “Employment.”
Nonprofit Tech for Good
FEBRUARY 8, 2012
Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Add search functionality. Create a 6- × 6-inch hard copy of your nonprofit’s avatar for photo check ins, if applicable. Create a master login sheet. Create a Google account. Download Facebook app.
Nonprofit Tech for Good
MAY 18, 2013
Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.
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