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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Not following on a 1:1 ratio on Twitter. I am a big believer that less is more on Facebook.

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Four Reasons Why Nonprofits Should Follow More on Twitter

Nonprofit Tech for Good

1) Each new “Follow” results in more exposure for your nonprofit’s avatar, and thus likely more followers of your nonprofit. Every time you follow a new Twitterer that is one more time that your nonprofit’s avatar is seeded throughout the Twitterverse. As of today that number is 82,250.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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Microsoft partners with AiFi to launch Smart Store Analytics, a tracking service for cashierless outlets

TechCrunch

The service also plots how long customers dwell in front of certain displays and the “unit sales-to-shopper height” ratio to help dial in on optimal shelf placements. AiFi’s autonomous in-store tracking tech in action, with avatar stand-ins for real shoppers.

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Sectors where New Zealand startups are poised to win

TechCrunch

And Astrix Autonautics, a startup founded by three Auckland University students, is being trialed by Rocket Lab to see if they can more than double the power-to-weight ratios of solar arrays used today.