Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Niche Networks and Early Adoption (Instagram, Tumblr, Ning, Change.org, Care2, Wiser Earth, BlackPlanet, Quepasa, New Myspace): 5-10 Hours Weekly.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

The 1 st tool was MySpace back in 2007. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how? I am tracking the ROI.

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Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Niche Networks and Early Adoption (Instagram, Tumblr, Ning, Change.org, Care2, Wiser Earth, BlackPlanet, Quepasa, New Myspace): 5-10 Hours Weekly.

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Nonprofit Tech for Good

JANUARY 3, 2012

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Make new friends (Google+) and keep the old (Myspace).

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Nonprofit Tech for Good

JULY 9, 2012

can produce significant ROI is a myth. If she or he writes or posts boring content, lacks necessary tech skills such as HTML and photo editing, or doesn’t have an intuitive sense and passion for their online communities, then your social media ROI will be minimal at best. You need a good avatar. It’s not the tools.

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Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities. In 2013, I am focused on changing that.

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