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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Gmail, Yahoo, etc.

Linkedin 357
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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Are you using social media primarily to raise money? Once you have defined your goals and objectives, create a social media ROI spreadsheet to monitor and report your progress from month to month. It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

Facebook 364
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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Today, the overuse of hashtags is considered hashtag spamming.

Practice 363
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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

They are mentioned in the book as a possible means to raise money in the future, but the concept of using them to donate online didn’t even exist yet. It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

They are mentioned in the book as a possible means to raise money in the future, but the concept of using them to donate online didn’t even exist yet. It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers.